Das, PrasunMukherjee, Sandip2012-11-092012-11-092008Quality Engineering,v.20,p.53-62http://hdl.handle.net/10263/4738enCluster analysisCompetitivenessCustomer surveysCustomer requirementsCustomer/supplier mappingProduct developmentPrincipal componentsModeling of customer preferences on product features and comparing the competitors performancesArticle